👋 hi, i’m joe.

I’m a software engineer who’s spent fifteen years building mobile apps for millions of users in the Apple ecosystem.

I live just outside Salt Lake City with my wife Blaire and our goldendoodle Dutch, spending my time mountain biking, snowboarding, and hiking. I’m a die-hard Boston sports fan, amateur golfer, and wannabe photographer.

Work

Whatnot iOS
Current
Yahoo Finance iOS
2023–25
Commonstock iOS
2022–23
Apple iOS, macOS
2021–22
Bleacher Report iOS
2016–21
Bloom Built iOS, macOS
2016–16
Luxottica Augmented Reality, iOS
2015–16
Deseret Book Angular, iOS, Ruby
2013–15

Projects

Albums Rediscover your music library on iOS
↗
Ramblings of Joe Writing about technology, software engineering, and life
↗
joemc.xyz Personal homepage aggregating activity across platforms

Writing

Invest in Your Health Note
November 26, 2025
Albums 2.0 is Here! Note
November 19, 2025
Ray-Ban vs Vision Pro: Different Paradigms Note
October 22, 2025
Craft Matters More Note
October 6, 2025
Sweating the Details Post
September 23, 2025
iOS 26 and Interruptible Animations Note
September 8, 2025
For the Culture Link
August 5, 2025
My Next Chapter Post
May 16, 2025

Listening

Reading

Watching